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Fitzgerald Estates, headed by Daryl Fitzgerald, has been incorporated since January 2003 and has strived to establish a differentiated positioning in the market place.
This has been achieved through a variety of channels:
1. High level of customer service
2. Differentiated brand image
3. Technological characteristics
Fitzgerald Estates is a family company and we believe that the best sale is the sale that is the result of enhanced customer service. We understand each customer has specific requirements, motivations and goals so we take time to listen to these before recommending properties to view. We help you to carefully review your options and compare them to the type of property and surroundings that best suit your needs.
English is our first language so we are able to respond quicker to the nuances of language and, consequently, are able to achieve a greater understanding of our customers' requirements. This becomes very important to the customer with only a limited time to search for the property they want.
We know all of our listings intimately and, therefore, we are able to determine very quickly whether a particular property fits into customer search criteria without the need to take the clients on an unnecessary viewing.
This again is a part of enhanced customer service as customers have more time to focus on further search and thus they have a greater chance to make a more informed decision. We are very fortunate that after the initial contact many of our visiting clients are very happy for us to continue searching the marketplace for the property that they want. Consequently, they can enjoy their holiday with full confidence that we will scour the market for the property of their choice.
Daryl has been marketing Cypriot property overseas for the last 12 years and our intimate knowledge of the local property market ensures that our customers are in the best position possible to make an informed decision. Daryl is well known in the local expatriates community as a person of highest integrity and the extent of goodwill towards our company is immense, as demonstrated by the high level of referrals that we have. We work towards a sale, but only a sale that protects your interests, and is a secure investment that meets your requirements.
Fitzgerald Estates is a great deal more than just a property marketing company. Our involvement begins from our very first contact and continues during and after completion of the project. When you work with us you can expect our knowledge, experience and resources to assist you with the selection process, guide you smoothly through the legal and financial formalities and negotiate and mediate for you for the best possible outcome.
Our office marketing is from ‘inside’ rather than ‘outside’. Our office interior is simple, modern and inviting. Inside, customers find a property gallery section of featured property and a general property listing display section.
Fitzgerald Estates is a family company so that the values are not diluted through delegation, expansions or staff increases. This means that we are in a unique position to deliver consistant level of service to all our clients. Our office is open 6 days a week further reinforcing the dedication of enhancing customer service by being available to handle customer queries, enquiries or offer assistance with any number of issues at all times.
We have successfully positioned our brand as ‘different’ through a unique green and white logo, unique presentation format of our properties and the high level of customer service. As the majority of our clients are from the UK & Ireland we have developed a concept that is more akin to "property marketing professionals that they meet at home". Faithful to our ‘Irish’ heritage the green and white logo is easily recognizable in the local marketplace. The ‘luck of the Irish’!
To further deliver a superior customer service and as a key element in our marketing services, our fully interactive web site focuses on easy and accurate property searches. The information presented therein is accurate enabling the visitor to our site to make an informed decision as to the individual’s desirability for the property. Our site is not the ‘number crunching’ formula that you find in most property web sites. We aim to sell our property online versus only to ‘inform’ as to the range.
As part of our enhanced customer service we have launched a drive to establish actual links via our web site to service companies, professional bodies, etc so that the customer can access property related information or ‘living in Cyprus’ information without the need for a wider search or without the need to be on location to do the searching.
So we are able to constantly upgrade our range of service we would very much appreciate your comments on the services and links that we offer. With your help we will continue to strive to develop a website that is helpful, informative and professional.
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